Diak’s Board of Directors decided on a new brand in April. Diak aims to ensure its competitiveness and stand out more strongly from its competitors. Diak’s brand identity will be renewed in August 2024.
“About a year and a half ago, we initiated a strategic development project with the aim of making Diak’s brand clearly distinctive and recognisable. Although Diak is, according to studies, the third most recognised university of applied sciences in Finland, its specific profile is not yet clearly identified by the public,” says Aura Vuorenrinne, the Head of Communications leading the brand renewal.
Brand surveys, such as Taloustutkimus’ University Brand Surveys of 2022 and 2024, have shown that Diak’s brand does not sufficiently differentiate itself from its competitors. The focus of the branding work has been specifically on how Diak can best highlight its strengths and unique features.
The branding work has been carried out in collaboration with the marketing agency Staart based in Pori. Diak’s students, staff, and stakeholders have been extensively involved in the process.
Towards a bolder and stronger profile
Diak aims to boldly differentiate itself from other universities and highlight its distinctive features and values. The goal of the new brand is to emphasise Diak’s contribution in the fields of social impact, research, development, and education.
“The new brand identity of Diak emphasizes credibility, high quality, and university-like qualities. At the same time, we address tough topics, such as exclusion and human distress, without forgetting hope,” says Vuorenrinne.
The brand renewal also takes into account the increasingly digitalised operating environment. The brand will be made modern and attractive in digital channels as well.
The new brand identity will be visible in all of Diak’s physical and digital environments and materials starting from the beginning of the autumn semester.