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Marketing communications

Register controller and contact information

Diaconia University of Applied Sciences, P.O. Box 12, 00511 Helsinki

Data protection officer’s e-mail:

What is the purpose of processing personal data?

The purpose of processing personal data is to communicate about Diak’s operations, events, services, research or any other matters relating to Diak’s operations and to send newsletters and education letters.

What is the basis for processing the data?

Processing data is based on consent and legitimate interest. A legitimate interest is marketing communications under a person’s positional authority.

Whose personal data does the register contain?

The marketing communications personal data register contains data (name, contact details) from subscribers to Diak’s newsletters and education letters.

Where was the data collected?

Data is collected directly from data subjects or from public sources.

What personal data does the register contain?

The marketing communications personal data register contains the names and contact details of the recipients of Diak’s communications.

How long is personal data stored in the register?

Data will be stored until the data subject requests its removal.

How is the data protected?

Digital materials: Using the data requires personal access rights, which are only granted to individuals whose job is connected to processing the data. Diak’s systems are protected using both administrative and technical means, including personal user IDs, limitations of access rights and IT measures.

Paper materials: Photography permits are collected on paper forms. They are stored in a locked space with access control. When the paper material is no longer needed, it is disposed of in a locked trash container (“data protection bin”).

Will the data be disclosed to external parties?

Personal data may be disclosed to Diak’s marketing partners. Diak contracts outside processors of personal data, who will process the personal data. An outside processor may be the IT system’s supplier, for instance.

Is the data subject to automatic decision making?

Systems using the register do not have automatic decision-making functions.

Will the data be transferred outside of the EU/EEA?

As a rule, the personal data contained in the register is not transferred outside the European Union or the European Economic Area or to international organisations. However, due to the international nature of the operations, Diak may use resources, applications and servers located outside the EU or EEA when providing the services. In these cases, Diak ensures that there is a legal basis for the transfer of data and that personal data is protected, for example by requiring standard contractual clauses approved by the EU Commission and compliance with appropriate technical and organizational security measures. In addition, where appropriate, a TIA assessment will be carried out in connection with such data transfer, as well as monitoring the overall level of data protection in known countries. In all cases, the data transfer is carried out in accordance with the General Data Protection Regulation and only to the extent strictly necessary.

What rights do I have?

You have the right to information on how and for what purpose your personal data will be processed. You can also request access to records of your personal data, and request that incorrect information be rectified.

You can also submit a request to delete your data or restrict its use. However, in some cases the data cannot be deleted or its use restricted, for example if the personal data is being processed to fulfil a legal obligation, complete a task in the public interest orexercise public authority vested in Diak.

In certain situations, you also have the right to transfer the personal data you have provided to us to another controller or to object to the processing of your personal data, i.e. to request that we do not process them at all. In addition, you may request that we do not make a decision on your part based solely on automated processing of personal data.

If you would like to know more about the processing of your data or exercise your rights, you can contact Diak’s Data Protection Officer ( or submit a request using the form found on Diak’s website

You also always have the right to lodge a complaint with a supervisory authority. If necessary, you can also contact the Data Protection Ombudsman, a government official who supervises the processing of personal data in Finland.

Contact information:
Office of the Data Protection Ombudsman
P.O. Box 800, 00531 Helsinki
Tel. +358 29 566 6700

General advice for individuals: Tel. +358 29 566 6777